Privacy policy
Privacy Policy for Lopapeysa ApS
Last updated: 12 June 2026
Lopapeysa.dk operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience ("the Services"). Lopapeysa.dk is powered by Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us.
The personal data we collect or process
When we use the term "personal data", we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories:
- Contact details: Name, address, billing address, delivery address, telephone number and email address.
- Financial information: Transaction details, payment method and payment confirmation (processed securely via Shopify Payments and MobilePay).
- Account information: Username, password and preferences.
- Transaction information: Items you view, add to your cart or buy/return.
- Device information: IP address, browser type and unique identifiers.
- Usage information: How and when you navigate the Services.
Sources of personal data
We collect personal data directly from you (when you make a purchase), automatically through cookies and pixels on our website, and from our service providers such as Shopify and Meta.
How we use your personal data
Providing and improving the Services: We use your information to fulfil our contract with you, process payments, prepare orders via Shipmondo and handle shipping with GLS/PostNord.
Marketing and advertising: We use your personal data to show you online advertisements (via Meta/Facebook/Instagram) based on your activity in the store.
Security: To prevent fraud and ensure a secure payment experience.
How we disclose personal data
We disclose your personal data to third parties that perform services on our behalf:
Shopify: Our main platform for running the store.
Payment partners: Shopify Payments and Vipps MobilePay.
Logistics: Shipmondo, GLS and PostNord.
Marketing: Meta (for personalised advertising and analytics via your Pixel integration).
Relationship with Shopify
The Services are hosted by Shopify. Information you submit is transferred to and shared with Shopify for the purpose of providing the Services to you. Shopify processes data in accordance with its own policy, and you can read more in Shopify's consumer privacy policy.
The Lopapeysa Companion app
In addition to our webshop, we operate the Lopapeysa Companion app. The app collects and processes additional personal data as described below. For the full privacy policy for the app, see the app under About the App → Privacy Policy.
The app collects:
Account information (name, email, profile picture, Apple/Google Sign-In) User content (projects, yarn stash, patterns, forum posts, videos, KAL participation) AI requests (processed by Google Gemini, not stored permanently) Push notification tokens hCaptcha bot-protection data (for security at login/registration)
Data storage and processing:
Account data and user content are stored with Supabase (EU-hosted) AI requests are processed by Google Gemini (not stored permanently) Video and KAL data are handled via our own database Subscriptions are handled via RevenueCat Bot protection is handled via hCaptcha. App updates are delivered via Expo (EAS Update): on app launch, an anonymous installation ID along with the app and platform version is sent to Expo to check for and download any updates. Activity timestamp: The time of your most recent app activity (used to deliver and improve the service).
Payments: Premium subscriptions (unlimited projects, AI credits, videos, KAL participation) are purchased via RevenueCat and synced with the app.
GDPR enquiries regarding the app: privacy@lopapeysa.dk
Your rights and choices
Depending on where you live (EEA/Denmark), you have the following rights:
Right of access: You can ask us what data we hold about you.
Right to erasure: You can ask us to delete your personal data.
Objection to processing: You can ask us to stop processing your data for, e.g., direct marketing.
Withdrawal of consent: You can withdraw your consent at any time (e.g. via the cookie banner or by unsubscribing from the newsletter).
Contact
If you have any questions about our privacy practices or wish to exercise your rights, please contact us at:
Lopapeysa ApS Njalsgade 1, kl. th. 2300 Copenhagen S Email: info@lopapeysa.dk Phone: +45 93 98 04 35